To create a relatable narrative, the character shows similarities to the target audience in behaviour. The storyboard shows how the character establishes this behaviour pattern, buying repeatedly multiple clothes online while keeping one and sending back the rest.
As it is common in stories, the character goes through an event, which is the moment of transformation: Watching a documentary about the impact of returned clothes. The character realises that their shopping behaviour is not sustainable and they should be more considerate, and thus decides do appreciate what they have instead of buying more and more. To support the transformation in the narrative, we put special emphasis on the emotions through distinguishable facial expressions.